Concept Strategy | Design Direction | Logo | Typography | Packaging Layout Design | Client Presentations | Food Photography Briefs | Co-Art Direction on Photography Shoot | Retouching Briefs | Liaison with Printers
Podravka, a food company based in Croatia, has been producing Vegeta since its creation in 1959. The brief was to create packaging that shows the vibrancy, quality & full flavour of the Vegeta Vavoom Soup range.
It was vital that this packaging stood out and did not look like any other soup on the shelf because Vavoom is not something that exists in other soups. Vavoom is unique. This was achieved through the use of beautiful photography and bold colours.
The range is currently retailing in stores across Australia.
Podravka via Cummins&Partners Sydney, 2018.
Layout Design | Packaging Design | In-Store POS | Digital | Social | Animated Videos | Influencer Packs
In 2017, the Australian government announced a national survey to determine whether Australians support marriage equality. PUMA wanted to show their support and they wanted to give the public a way to express their support easily too.
With #LetUsAllTieTheKnot, the everyday action of tying shoelaces was turned into a symbol of support for everyone to be able to marry whoever they love. Together with a lacing expert, the Equality Knot was created, which sat noticeably on the side of the shoe with an equal sign as its central feature.
The campaign was brought to life via a microsite, on social media and instore - with posters, window displays and animated videos - while influencers, trade partners and PR helped spread the word.
PUMA via Cummins&Partners Sydney, 2017.
Design Direction | Logo Lockup | Typography | Retouching Briefs | Liaison with Printers | Packaging Layout Design
Podravka is a food company based in Croatia. It produces the well-known condiment Vegeta, amongst thousands of other products in its diverse catalogue. Vegeta has been a global brand since creation in 1959.
This packaging brief involved full concept and design for a new superior liquid stock range by Vegeta. The range which includes Vegetable, Chicken & Beef liquid stock is currently retailing in stores across Australia.
Podravka via Cummins&Partners Sydney, 2018.
Layout Design | Award Entries
There have been 30 failed attempts to pass a voluntary assisted dying law in Australia. When Victorian parliament announced a new Bill, Go Gentle Australia, wanted the public to engage local politicians by launching a film project Stop the Horror.
Stop the Horror, a new movie by Justin Kurzel, was promoted as a horror film. It was based on the true story of a terminally ill patient and was so distressing, a 'Stop the Horror’ button was included on-screen throughout the film. When clicked, it was explained to the viewer how to really stop the horror - by letting politicians know they support this law.
To experience the interactive film, click here.
Go Gentle Australia via Cummins&Partners Sydney, 2017.
Logo | Typography | Brand Colour Palette | Photographic Style | Website | Business Cards | Email Signature | Presentation Templates | Digital | Social | Brand Guidelines
Lodex (short for Loans & Deposits Exchange) is Australia’s first loans and deposits marketplace where financial services providers and lenders compete for the consumers business.
This brief involved a full brand launch including brand strategy, logo and branding, front-end web design, brand comms and collateral. The launch film humourously shows how Lodex shifts and equalises the balance of power when it comes to dealing with financial providers.
Lodex via Cummins&Partners Sydney, 2017.
Layout Design | Digital | Social
Over 70% of Australians support the legalisation of voluntary euthanasia. But every attempt to pass a law has been rejected by politicians. When a new voluntary euthanasia Bill was introduced into parliament in 2016, the Be the Bill social campaign was launched to allow the public to directly voice their support.
At BeTheBill.com, supporters could instantly replace the neutral legal word ‘person’ with their name throughout the Bill, and put their profile picture from Facebook on the cover. The personalised Bill was automatically emailed to the politicians. Be The Bill reminded politicians this was a personal choice and ensured they couldn’t easily ignore this issue again.
The result - politicians voted 23 for, 23 against. This was the closest result in Australian history. So close that two other States have since brought forward their vote on the issue to capitalise on the support generated by Be The Bill.
Go Gentle Australia via Cummins&Partners Sydney, 2016.
Layout Design | Outdoor | Digital | Website | Social
QT Hotels and Resorts is known for its creative flair and love of the avant-garde. So to celebrate the unveiling of the designer hotel QT Melbourne, a project was launched to find the most creative guests for the opening night.
#RoomNumberRedo, an innovative social media project, invited the local community to creatively re-interpret a room number of the hotel with a chance to attend the exclusive opening night party and win a night’s stay at the hotel. The winning entries were displayed online and the creative laneways of Melbourne were used as a canvas to display the most popular entries.
QT Hotels & Resorts via Cummins&Partners Sydney, 2016.
Various logo designs.
Layout Design | Retouching Briefs | Outdoor | Digital
In 2016, Vodafone Australia launched their first major network campaign in 5 years to attract customers to their 4G network covering over 22 million Australians.
This nationwide campaign was one of the largest ever produced in Australia. Vodafone used real customers from metro and regional locations as talent in the campaign.
Vodafone Australia via Cummins&Partners Sydney, 2016.
Layout Design | Retouching Briefs | Outdoor | In-Store POS | Digital | Press
HBF is Western Australia’s largest health insurance provider. This campaign highlights how HBF will help its customers get back to their full health. The story focuses on a young boy recovering from a leg injury. The injured boy has a goal to make it to the post box to meet the girl dropping off letters. Setting himself goals with chalk on the driveway the boy manages to make it to the letterbox with the help of his physiotherapist.
This campaign ran across TV, online, print, outdoor, in-store and via existing customer communications.
HBF via Cummins&Partners Sydney, 2018.
Logo | Brand Colour Palette | Photographic Style | Business Cards | Price Lists | Loyalty Cards | Gift Vouchers | Store Signage
HG Hair is a hair salon in Claremorris, Co. Mayo, Ireland set up by stylist Hannah Grant. This brief involved a complete brand identity for the salon, creating the logo design, external shop signage and all brand communications.
Hannah Grant, 2014
Layout Design | Retouching Briefs | Outdoor | Press | Digital
Insurance providers typically focus on the negative consequences. In this campaign, Allianz wanted to show customers it's not all about creating warning around the bad that could occur. Instead its about inspiring the freedom that comes from being insured. This ad aims to inspire customers by what they can do in their home/car, rather than just insuring it.
This campaign ran across TV, online, print and outdoor.
Allianz via Cummins&Partners Sydney, 2017.
Logo | Typography | Colour Palette | Layout Design | POS | Press
6 Cellar Picks was a nationwide campaign for Tesco Ireland stores advertising a new wine promotion. The brief was to design the branding and apply this to POS, press and online. This design ensured the campaign stood out in store while also remained within Tesco brand guidelines.
The campaign was also promoted in Tesco's weekly catalogue, national press and online.
Tesco Ireland, 2015
Logo | Typography | Colour Palette | Layout Design | Digital | POS | Press
Ireland's Favourites was a month long nationwide campaign for Tesco Ireland stores promoting offers on well known brands that are popular in the Irish market.
The brief was to design the look and feel for this campaign, as well as in-store aisle signage and POS to highlight the campaign to customers. The campaign was also promoted in Tesco's weekly catalogue, national press and online.
Tesco Ireland, 2015
Layout Design | Digital | Social
Telstra is Australia's largest telecommunications company. The Telstra Business 'Do Your Thing' campaign is designed to give an insight into the highs and lows of starting your own business. It features a real small business owner, Ted Tolfree, showing how he manages his life around his business (with Telstra helping take care of the tech).
This campaign puts customers at the centre of Telstra’s advertising while also demonstrating Telstra’s role as a ‘trusted advisor’ to Australian small businesses. The core message is that Telstra has the technology to free you up and help you ‘do your thing’. This campaign ran across TV, online, print and outdoor.
Telstra via The Monkeys, 2016.
Layout Design | Digital
The campaign thought, "Be a Well Being", is based on the insight that most people don't know what their body needs to function optimally, so they can feel good every day. Central to this campaign is the idea that the key to wellbeing isn’t more information – it’s better knowledge.
The campaign’s art direction draws from Blackmores’ unique bottles and iconography, both the distinct white band and the bright, bold colours of the labels to delineate the different product ranges.
Blackmores via The Monkeys, 2016.
