Layout Design | Digital
The campaign thought, "Be a Well Being", is based on the insight that most people don't know what their body needs to function optimally, so they can feel good every day. Central to this campaign is the idea that the key to wellbeing isn’t more information – it’s better knowledge.
The campaign’s art direction draws from Blackmores’ unique bottles and iconography, both the distinct white band and the bright, bold colours of the labels to delineate the different product ranges.
Blackmores via The Monkeys, 2016.