Layout Design | Digital | Social
Telstra is Australia's largest telecommunications company. The Telstra Business 'Do Your Thing' campaign is designed to give an insight into the highs and lows of starting your own business. It features a real small business owner, Ted Tolfree, showing how he manages his life around his business (with Telstra helping take care of the tech).
This campaign puts customers at the centre of Telstra’s advertising while also demonstrating Telstra’s role as a ‘trusted advisor’ to Australian small businesses. The core message is that Telstra has the technology to free you up and help you ‘do your thing’. This campaign ran across TV, online, print and outdoor.
Telstra via The Monkeys, 2016.